AACF Seeks Communications Director

Arkansas Advocates for Children and Families, a nonprofit advocacy organization in Little Rock, is searching for a full-time Communications Director. Position will work to promote social and economic justice by leading our communication strategies, media relations, social media, website, and publication design. Requirements include a bachelor’s degree in communications or related field, and at least three years of related experience. Complete job description follows:

Communications Director

Qualifications: Bachelor’s degree in communications or related field and 3 years related experience.

Reports to: Deputy Director on Operations and Executive Director for Strategy and Content Decisions

Special Skills Required:

  • Writing and editing skills
  • Strategic communications
  • Media relations
  • Social media
  • Basic graphic design/desktop publishing (experience with InDesign preferred)
  • Short video production (shooting and editing)
  • Website management
  • Database management

Job Summary: Manage the public relations strategies for the agency including media relations, publicity and policy campaigns, publication design, social media, and website maintenance to reach our target audiences.

Job Responsibilities:

Media Relations/Social Media

  • Know media outlets and publications featuring family issues
  • Cultivate and maintain key news media relationships, including broadcast, online and print media contacts. Pitch story ideas and coordinate media interviews with prepared spokespeople.
  • Seek opportunities for AACF to contribute to articles, editorials, TV, radio talk shows, and blogs
  • Draft press releases
  • Maintain AACF’s blog, Twitter, Facebook, and other social media accounts, and oversee the Editorial Calendar to schedule postings
  • Use software such as Sprout Social to track AACF’s usage on social media and to schedule posts across accounts
  • Track AACF media hits across print, online, TV, and radio using online tracking platforms such as NewzGroup and Meltwater

Publications/Graphic Design/Video

  • Design publications produced by AACF, staying ahead of the creative curve
  • Integrate appropriate photos, artwork, graphs, and charts to better show data
  • Assist with the design of infographics to convey information
  • Work closely with staff in editing and designing their work
  • Manage production (printing vendors, etc.) of publications and organize distribution methods
  • Shoot and edit short videos using iMovie

Website Maintenance/Contact Management Database/E-Advocacy Database

  • Maintain website to keep it current and user friendly
  • Have good working knowledge of our contacts management databases (Neon CRM and Engage) and serve as back-up for sending information and alerts to our networks

Messaging for Policy Issues

  • Have basic knowledge of AACF’s primary policy areas and follow their coverage in the media
  • Work with policy and outreach staff and national resources to design messaging and create and implement strategic communication campaigns for policy issues
  • Develop legislative communications and information strategies as requested by Executive Director

Public Relations

  • Develop, implement, and evaluate an annual communications plan that includes policy issues, fundraising, and branding the organization in order to garner support for our organization and our ideas
  • Work with the development director and Northwest Arkansas Director to create and implement publicity for donor campaigns and special events, particularly Soup Sunday (central and northwest)


  • Maintain the communication procedures and policies and update as needed to ensure that all staff understand the procedures and policies
  • Maintain the computer file of current and past publications to make sure they are easy to access
  • Maintain the organization’s archives of hard copies of past publications
  • Write the annual Kids Count grant proposal and required reports to the Annie E. Casey Foundation
  • Oversee the Communications Intern and manage their workflow

Competitive salary and benefits. Send cover letter, resume, and references to jvazquez@aradvocates.org or 1400 West Markham St., Ste. 306, Little Rock, AR  72201.

 AACF is an equal opportunity employer that values workplace diversity. We strive to create an inclusive workplace that embraces diverse backgrounds, life experiences, and perspectives.